There are risks and rewards to self-publishing. More writers are considering the self-publishing route as a viable alternative. Today’s featured article talks about both sides of the self-publishing spectrum.
1. Autonomy In self-publishing, writers control the publishing process. In traditional publishing, the final edit, the cover design and cover copy, and the manner in which marketing and rights are handled are the publisher’s prerogative.
2. Marketing Traditional publishers focus most of their marketing efforts (and other attention) on established authors, attending little to most of the writers whose works they publish. However, writers with an established audience — bloggers, speakers, and experts — can inexpensively market their self-published books themselves. Click here to read the entire article.